Behavioural engineer, systems designer, philosopher and entrepreneur.

I'm Mitch, a behavioural engineer and entrepreneur based in Auckland, New Zealand. I'm the founder and CEO of IDOJO, where we're developing scalable technologies to strengthen people's capability to build a better life.

Oppenheimer - authority and the bomb

I saw the movie "Oppenheimer" this week with my daughter, Star. One of the central themes of the movie is about authority, and the question of where it lies. Authority represents the power to define what is important or "true", and the most important distinction is whether it is outside of us or inside of us. This changes everything.

Rebuilding Mitch. Gentlemen, we can make him stronger.

Earlier this week I looked at my website, and feeling a little ashamed of it decided it needed a new coat of paint. To tell you the truth it wasn’t the highest priority in my life this week, or even in the top 3. But I opted to indulge myself a few hours to at least make a start.

At war with our well-being

I have been thinking recently about how we humans behave in general. It’s like we’re so focused on fixing one part of the problem that we’re totally ignoring how it affects everything else. We’re basically sub-optimizing ourselves to death!

Choose again

I can remember the first time I decided I wanted to be a better person. I was in my early twenties, and I was applying for a job as a systems analyst with a company in Wellington. I was a reasonably confident young man, and I had positive expectations of getting the job. I didn’t!

Sign up to "A better life" newsletter

And build a better life in just 10 minutes a week.

Work

  1. Company
    IDOJO
    Role
    Founder & CEO
    Date
  2. Company
    Mitch Olson & Associates
    Role
    Behavioural Engineering
    Date
  3. Company
    EXpotential
    Role
    Co-founder
    Date
  4. Company
    New Zealand Government
    Role
    Innovation strategist
    Date
  5. Company
    Smallworlds
    Role
    Co-founder
    Date
View my Linkedin profile