Behavioural engineer, systems designer, philosopher and entrepreneur.
I'm Mitch, a behavioural engineer and entrepreneur based in Auckland, New Zealand. I'm the founder and CEO of IDOJO, where we're developing scalable technologies to strengthen people's capability to build a better life.
I saw the movie "Oppenheimer" this week with my daughter, Star. One of the central themes of the movie is about authority, and the question of where it lies. Authority represents the power to define what is important or "true", and the most important distinction is whether it is outside of us or inside of us. This changes everything.
Earlier this week I looked at my website, and feeling a little ashamed of it decided it needed a new coat of paint. To tell you the truth it wasn’t the highest priority in my life this week, or even in the top 3. But I opted to indulge myself a few hours to at least make a start.
I have been thinking recently about how we humans behave in general. It’s like we’re so focused on fixing one part of the problem that we’re totally ignoring how it affects everything else. We’re basically sub-optimizing ourselves to death!
I can remember the first time I decided I wanted to be a better person. I was in my early twenties, and I was applying for a job as a systems analyst with a company in Wellington. I was a reasonably confident young man, and I had positive expectations of getting the job. I didn’t!